Item songs are big-budget dance sequences in Bollywood and arresting examples of how bodies of dancing women in Bollywood, with fusion of traditional and contemporary dance genres construct new sites of sexual desire and identity in India. While these spaces of articulation are not immune to the circulation of female bodies in a globalized Indian economy these dancers do have the opportunity to convey a different kind of femininity than what has been allowed in Indian popular culture. Milder censorship, the MTV-revolution, the political-economy of making dance videos, the granting of industry-status to Bollywood and the exponential growth of the cosmetics industry are all fundamental to the changes. This article is a mapping of Bollywood dancers with an eye to Indian myths about dancing women, apsaras and devadasis, and an analysis of trends that allow rupture and re-articulation of dances and the ideologies they produce. The article employs a combination of dance and film studies analysis.