It was late in the fiscal year and Margaret Coons, founder and chief executive officer of Nuts For Cheese (N4C), was enjoying a vegan charcuterie board adorned with her own products. As she ate, she was reminded of a conversation earlier in the day with her strategic advisors about their growth strategy. The big question: Should N4C focus on only a handful of products and expand geographically, or was this the time to innovate and launch new vegan dairy replacement products? If the right answer was innovation, then which new products made the most sense?
Author: Richie Bloomfield, Huron at Western