Introduction:
The primary objective of this note is to provide an introduction to the basic tools and techniques required to understand a company’s strategic position and make high-level decisions about a company’s future. This reading will introduce:
- The role of a strategic manager
- The strategic model (can, want, need analysis)
- Supply-chain analysis
- Business valuation
- How to approach strategic management decisions
Business strategy (also referred to as general management) integrates all functional areas to create a cohesive, high-level plan for the entire business. Business strategy typically examines the medium and long-term goals of the organization and guides resource allocation and development across functional areas to achieve these goals.
Introductory Note on Strategic General Management
Author: Richard S. Bloomfield
Category:
General Management
Preamble:
This note was edited by Joe Gilvesy, Alexander (A.J.) Miller, Katie Oates, and Shahin Pardhan. Final production of this note was done by Ryan Rabie from the Library and Learning Services team at Huron University. The authors' intent for this material is to be used in a classroom or other management learning settings. Names or other identifying information may be altered to protect confidentiality.
Published 07-31-2024
Copyright:
This content is freely available without charge to readers and their institutions. All content is published under the Creative Commons License, Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0). Readers are allowed to read, download, copy, distribute, print, search, or link to the full texts of this case without seeking prior permission from the author(s).
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