Summary:
MWM Consulting (MWM) was a branding and communications firm that empowered professionals and businesses to tell their stories and drive revenue through coaching, ghostwriting and organizational training. Founder and CEO of MWM, Matt Parkin, was a Western University graduate and entrepreneur with expertise in personal branding, sales and LinkedIn. After a successful quarter with a new marketing intern hire, Jeremy Huang, Parkin asked Huang to lead a team of incoming interns. MWM faced challenges with this internship program led by Huang, including incomplete work, communication gaps and lack of skills needed for assigned tasks. Students are asked to address the root causes of these issues and how both the interns and management have contributed to them. Students will use organizational behaviour theories and case information to develop alternatives and establish decision criteria to allow Parkin to evaluate the success of the internship program. This organizational behaviour case is designed for an introductory undergraduate business course.
MWM Consulting
Author: Alexander (A.J.) Miller
Category:
Organizational Behaviour
Preamble:
This case was written by Jash Kalyani under the supervision and collaboration of Alexander Miller and edited by Richie Bloomfield, Shahin Pardhan, and Katie Oates. Final production of this case study was made possible by the Library and Learning Services team at Huron University College. The authors' intent for this material is to be used in a classroom or other management learning settings. Names or other identifying information may be altered to protect confidentiality.
Published 10-26-2023
Copyright:
This content is freely available without charge to readers and their institutions. All content is published under the Creative Commons License, Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0). Readers are allowed to read, download, copy, distribute, print, search, or link to the full texts of this case without seeking prior permission from the author(s)
Keywords
Entrepreneurship, Motivation Theories, Leadership, Teamwork