{"id":728,"date":"2026-08-27T19:19:41","date_gmt":"2026-08-27T19:19:41","guid":{"rendered":"https:\/\/www.huronresearch.ca\/mos-cases\/?post_type=project&p=728"},"modified":"2026-09-17T16:26:15","modified_gmt":"2026-09-17T16:26:15","slug":"tjff","status":"publish","type":"project","link":"https:\/\/www.huronresearch.ca\/mos-cases\/project\/tjff\/","title":{"rendered":"Toronto Jewish Film Foundation: Attracting the Next Generation of Festival Patrons"},"content":{"rendered":"
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Summary:<\/h2>\n

The Toronto Jewish Film Foundation (TJFF) was a Toronto-based nonprofit arts organization that presented the annual Toronto Jewish Film Festival along with year-round film programming and events. Led by Executive Director Debbie Werner, TJFF had built a loyal base of long-time patrons drawn to the festival for its curated Jewish storytelling, sense of community, and cultural connection. However, with its core audience aging and a city full of competing cultural events and streaming alternatives, Werner faced a critical question about the organization\u2019s future. Following a successful Reddit campaign that drew younger audiences to a pre-release screening, students are asked to determine how TJFF should allocate its limited resources across its marketing mix to attract a younger generation of filmgoers without losing the long-time patrons who had sustained the festival for decades. Students must conduct an internal and external analysis, identify and differentiate between target markets, and develop a marketing plan rooted in qualitative and quantitative implications through the marketing 4Ps. This marketing case is designed for introductory business classes at the undergraduate level. <\/p>\n<\/div><\/div>\n\n

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Toronto Jewish Film Foundation: Attracting the Next Generation of Festival Patrons<\/strong><\/h1>\n

Author: Richard S. Bloomfield and Hashim Haddara<\/p>\n

Category:<\/h2>\n

Marketing<\/p>\n

Preamble:<\/h2>\n

This case was written with the support of research assistants, Sam Donahue, Cecilia Darling and Claire Armatys, and was edited by Shahin Pardhan and Katie Oates. Final production of this note was made possible by Ryan Rabie from the Library and Learning Services team at Huron University. The authors' intent for this material is to be used in a classroom or other management learning settings. Names or other identifying information may be altered to protect confidentiality.<\/em><\/p>\n

Published 07-28-2026<\/strong><\/p>\n

Copyright:<\/h3>\n

This content is freely available without charge to readers and their institutions. All content is published under the Creative Commons License, Attribution-NonCommercial-NoDerivatives 4.0 International (<\/i> CC BY-NC-ND 4.0<\/a>). Readers are allowed to read, download, copy, distribute, print, search, or link to the full texts of this case without seeking prior permission from the author(s).<\/em><\/p>\n<\/div><\/div>\n\n

Keywords<\/h3>\n

Not for Profit, Target Market, Promotion<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":729,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"project_category":[67,32],"project_tag":[53,55,59],"class_list":["post-728","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-cases","project_category-marketing","project_tag-not-for-profit","project_tag-promotion","project_tag-target-market"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t