{"id":642,"date":"2023-10-01T13:26:13","date_gmt":"2023-10-01T13:26:13","guid":{"rendered":"https:\/\/www.huronresearch.ca\/mos-cases-staging\/?post_type=project&#038;p=642"},"modified":"2026-08-11T13:35:40","modified_gmt":"2026-08-11T13:35:40","slug":"payton-needs-a-prototype","status":"publish","type":"project","link":"https:\/\/www.huronresearch.ca\/mos-cases\/project\/payton-needs-a-prototype\/","title":{"rendered":"Payton Needs a Prototype (OATCJ)"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\">\r\n<div class=\"et_pb_row_0 et_pb_row et_block_row\">\r\n<div class=\"et_pb_column_0 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\">\r\n<div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img decoding=\"async\" data-src=\"https:\/\/www.huronresearch.ca\/mos-cases-staging\/wp-content\/uploads\/sites\/124\/2026\/08\/OATCJ-Banner.jpg\" alt=\"OATCJ Logo\" title=\"OATCJ Banner\" width=\"512\" height=\"256\" data-srcset=\"https:\/\/www.huronresearch.ca\/mos-cases-staging\/wp-content\/uploads\/sites\/124\/2026\/08\/OATCJ-Banner.jpg 512w, https:\/\/www.huronresearch.ca\/mos-cases-staging\/wp-content\/uploads\/sites\/124\/2026\/08\/OATCJ-Banner-480x240.jpg 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 512px, 100vw\" class=\"wp-image-639 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 512px; --smush-placeholder-aspect-ratio: 512\/256;\" \/><\/span><\/div>\r\n\r\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2>Abstract:<\/h2>\n<p>On a hot July evening in the summer of 2022, Payton Mackey was walking back to her summer sublet in London, Ontario, Canada, frustrated and leafing through her prototype sketches. She had several product designs for her business, Fidgetry, and was anxious to get a physical product in her hands to show prospective customers. Her entrepreneurship program mentor had asked her why a prototype was so important. 'I need to physically hold it; I need to know exactly what it will be before I can proceed', Mackey had proclaimed. 'How can I get customer feedback, build marketing materials, or do forecasting if I don't have one?'. Mackey is a student in an entrepreneurship incubator who is exploring how to get a physical prototype made for her business idea. She explores various means of production, including CNC, mold and additive production and the use of CAD files. She also explores the benefits and drawbacks of local, national, and international manufacturing and the idea of outsourcing as part of a business model.<\/p>\n<p>-Abstract taken from the OATCJ website.<\/p>\n<p><strong>Please Note:<\/strong> An account for the <strong><a href=\"https:\/\/www.thecasecentre.org\/\" target=\"_blank\" rel=\"noopener\">Case Centre<\/a><\/strong> will need to be created to view this case. For more information about the Case Centre <a href=\"https:\/\/www.thecasecentre.org\/AboutUs\/history\" target=\"_blank\" rel=\"noopener\">click here<\/a>.<\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module\" href=\"https:\/\/oatcj.org\/case.php?id=2083546.0\" target=\"_blank\" data-icon=\"\ue02b\">View<\/a><\/div>\r\n<\/div>\r\n\r\n<div class=\"et_pb_column_1 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\r\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h1 style=\"font-size: 40px;\"><strong>Payton Needs a Prototype<\/strong><\/h1>\n<p>Author: Alexander (A.J.) Miller<\/p>\n<h2>Category:<\/h2>\n<p style=\"font-size: 16px;\">Financial Management<\/p>\n<p><strong>Published October 2023<\/strong><\/p>\n<h3>Copyright:<\/h3>\n<p><em>This case was published in the <strong><a href=\"https:\/\/oatcj.org\/\">Open Access Teaching Case Journal (OATCJ)<\/a><\/strong>.<\/em><\/p>\n<p><em>This content is freely available without charge to readers and their institutions. All content is published under the Creative Commons License, Attribution-NonCommercial-NoDerivatives 4.0 International (<a href=\"https:\/\/creativecommons.org\/licenses\/by-nc-nd\/4.0\/deed.en\" target=\"_blank\" rel=\"noopener\">CC BY-NC-ND 4.0<\/a>). Readers are allowed to read, download, copy, distribute, print, search, or link to the full texts of this case without seeking prior permission from the author(s)<\/em><\/p>\n<p><em>See <a href=\"https:\/\/oatcj.org\/policies.php\">https:\/\/oatcj.org\/policies.php<\/a> for more details.<\/em><\/p>\n<h3>Citation:<\/h3>\n<p>Alexander Miller (2023). Payton Needs a Prototype. <em>Open Access Teaching Case Journal<\/em>, 1(2). The Case Centre, reference 197590.<\/p>\n<\/div><\/div>\r\n\r\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Keywords<\/h3>\n<p>Entrepreneurship, Women-owned<\/p>\n<\/div><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":640,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"project_category":[67,35],"project_tag":[39,63],"class_list":["post-642","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-cases","project_category-finance","project_tag-entrepreneurship","project_tag-women-owned"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Abstract: On a hot July evening in the summer of 2022, Payton Mackey was walking back to her summer sublet in London, Ontario, Canada, frustrated and leafing through her prototype sketches. She had several product designs for her business, Fidgetry, and was anxious to get a physical product in her hands to show prospective customers.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ryan\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.huronresearch.ca\/mos-cases\/project\/payton-needs-a-prototype\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Huron MOS Case Studies -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Payton Needs a Prototype (OATCJ) - Huron MOS Case Studies\" \/>\n\t\t<meta property=\"og:description\" content=\"Abstract: On a hot July evening in the summer of 2022, Payton Mackey was walking back to her summer sublet in London, Ontario, Canada, frustrated and leafing through her prototype sketches. She had several product designs for her business, Fidgetry, and was anxious to get a physical product in her hands to show prospective customers.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.huronresearch.ca\/mos-cases\/project\/payton-needs-a-prototype\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2023-10-01T13:26:13+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-08-11T13:35:40+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Payton Needs a Prototype (OATCJ) - Huron MOS Case Studies\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Abstract: On a hot July evening in the summer of 2022, Payton Mackey was walking back to her summer sublet in London, Ontario, Canada, frustrated and leafing through her prototype sketches. She had several product designs for her business, Fidgetry, and was anxious to get a physical product in her hands to show prospective customers.\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.huronresearch.ca\\\/mos-cases\\\/project\\\/payton-needs-a-prototype\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.huronresearch.ca\\\/mos-cases#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.huronresearch.ca\\\/mos-cases\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.huronresearch.ca\\\/mos-cases\\\/project\\\/#listItem\",\"name\":\"Projects\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.huronresearch.ca\\\/mos-cases\\\/project\\\/#listItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\\\/\\\/www.huronresearch.ca\\\/mos-cases\\\/project\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.huronresearch.ca\\\/mos-cases\\\/project_category\\\/cases\\\/#listItem\",\"name\":\"Case Studies\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.huronresearch.ca\\\/mos-cases#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.huronresearch.ca\\\/mos-cases\\\/project_category\\\/cases\\\/#listItem\",\"position\":3,\"name\":\"Case Studies\",\"item\":\"https:\\\/\\\/www.huronresearch.ca\\\/mos-cases\\\/project_category\\\/cases\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.huronresearch.ca\\\/mos-cases\\\/project_category\\\/finance\\\/#listItem\",\"name\":\"Finance\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.huronresearch.ca\\\/mos-cases\\\/project\\\/#listItem\",\"name\":\"Projects\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.huronresearch.ca\\\/mos-cases\\\/project_category\\\/finance\\\/#listItem\",\"position\":4,\"name\":\"Finance\",\"item\":\"https:\\\/\\\/www.huronresearch.ca\\\/mos-cases\\\/project_category\\\/finance\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.huronresearch.ca\\\/mos-cases\\\/project\\\/payton-needs-a-prototype\\\/#listItem\",\"name\":\"Payton Needs a Prototype (OATCJ)\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.huronresearch.ca\\\/mos-cases\\\/project_category\\\/cases\\\/#listItem\",\"name\":\"Case Studies\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.huronresearch.ca\\\/mos-cases\\\/project\\\/payton-needs-a-prototype\\\/#listItem\",\"position\":5,\"name\":\"Payton Needs a Prototype (OATCJ)\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.huronresearch.ca\\\/mos-cases\\\/project_category\\\/finance\\\/#listItem\",\"name\":\"Finance\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.huronresearch.ca\\\/mos-cases\\\/#organization\",\"name\":\"Huron MOS Case Studies\",\"url\":\"https:\\\/\\\/www.huronresearch.ca\\\/mos-cases\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.huronresearch.ca\\\/mos-cases\\\/author\\\/rrabie\\\/#author\",\"url\":\"https:\\\/\\\/www.huronresearch.ca\\\/mos-cases\\\/author\\\/rrabie\\\/\",\"name\":\"Ryan\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/www.huronresearch.ca\\\/mos-cases\\\/project\\\/payton-needs-a-prototype\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f7cc643cb0922b33510f993370129c96f76bcc4f0642b09fdf25ac9e0cc0a113?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Ryan\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.huronresearch.ca\\\/mos-cases\\\/project\\\/payton-needs-a-prototype\\\/#webpage\",\"url\":\"https:\\\/\\\/www.huronresearch.ca\\\/mos-cases\\\/project\\\/payton-needs-a-prototype\\\/\",\"name\":\"Payton Needs a Prototype (OATCJ) - Huron MOS Case Studies\",\"description\":\"Abstract: On a hot July evening in the summer of 2022, Payton Mackey was walking back to her summer sublet in London, Ontario, Canada, frustrated and leafing through her prototype sketches. She had several product designs for her business, Fidgetry, and was anxious to get a physical product in her hands to show prospective customers.\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.huronresearch.ca\\\/mos-cases\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.huronresearch.ca\\\/mos-cases\\\/project\\\/payton-needs-a-prototype\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/www.huronresearch.ca\\\/mos-cases\\\/author\\\/rrabie\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/www.huronresearch.ca\\\/mos-cases\\\/author\\\/rrabie\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.huronresearch.ca\\\/mos-cases\\\/wp-content\\\/uploads\\\/sites\\\/124\\\/2026\\\/08\\\/OATCJ-Logo-Featured.jpg\",\"@id\":\"https:\\\/\\\/www.huronresearch.ca\\\/mos-cases\\\/project\\\/payton-needs-a-prototype\\\/#mainImage\",\"width\":270,\"height\":250,\"caption\":\"OATCJ Logo\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.huronresearch.ca\\\/mos-cases\\\/project\\\/payton-needs-a-prototype\\\/#mainImage\"},\"datePublished\":\"2023-10-01T13:26:13+00:00\",\"dateModified\":\"2026-08-11T13:35:40+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.huronresearch.ca\\\/mos-cases\\\/#website\",\"url\":\"https:\\\/\\\/www.huronresearch.ca\\\/mos-cases\\\/\",\"name\":\"Huron MOS Case Studies\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.huronresearch.ca\\\/mos-cases\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Payton Needs a Prototype (OATCJ) - Huron MOS Case Studies","description":"Abstract: On a hot July evening in the summer of 2022, Payton Mackey was walking back to her summer sublet in London, Ontario, Canada, frustrated and leafing through her prototype sketches. She had several product designs for her business, Fidgetry, and was anxious to get a physical product in her hands to show prospective customers.","canonical_url":"https:\/\/www.huronresearch.ca\/mos-cases\/project\/payton-needs-a-prototype\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/www.huronresearch.ca\/mos-cases\/project\/payton-needs-a-prototype\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/www.huronresearch.ca\/mos-cases#listItem","position":1,"name":"Home","item":"https:\/\/www.huronresearch.ca\/mos-cases","nextItem":{"@type":"ListItem","@id":"https:\/\/www.huronresearch.ca\/mos-cases\/project\/#listItem","name":"Projects"}},{"@type":"ListItem","@id":"https:\/\/www.huronresearch.ca\/mos-cases\/project\/#listItem","position":2,"name":"Projects","item":"https:\/\/www.huronresearch.ca\/mos-cases\/project\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.huronresearch.ca\/mos-cases\/project_category\/cases\/#listItem","name":"Case Studies"},"previousItem":{"@type":"ListItem","@id":"https:\/\/www.huronresearch.ca\/mos-cases#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/www.huronresearch.ca\/mos-cases\/project_category\/cases\/#listItem","position":3,"name":"Case Studies","item":"https:\/\/www.huronresearch.ca\/mos-cases\/project_category\/cases\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.huronresearch.ca\/mos-cases\/project_category\/finance\/#listItem","name":"Finance"},"previousItem":{"@type":"ListItem","@id":"https:\/\/www.huronresearch.ca\/mos-cases\/project\/#listItem","name":"Projects"}},{"@type":"ListItem","@id":"https:\/\/www.huronresearch.ca\/mos-cases\/project_category\/finance\/#listItem","position":4,"name":"Finance","item":"https:\/\/www.huronresearch.ca\/mos-cases\/project_category\/finance\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.huronresearch.ca\/mos-cases\/project\/payton-needs-a-prototype\/#listItem","name":"Payton Needs a Prototype (OATCJ)"},"previousItem":{"@type":"ListItem","@id":"https:\/\/www.huronresearch.ca\/mos-cases\/project_category\/cases\/#listItem","name":"Case Studies"}},{"@type":"ListItem","@id":"https:\/\/www.huronresearch.ca\/mos-cases\/project\/payton-needs-a-prototype\/#listItem","position":5,"name":"Payton Needs a Prototype (OATCJ)","previousItem":{"@type":"ListItem","@id":"https:\/\/www.huronresearch.ca\/mos-cases\/project_category\/finance\/#listItem","name":"Finance"}}]},{"@type":"Organization","@id":"https:\/\/www.huronresearch.ca\/mos-cases\/#organization","name":"Huron MOS Case Studies","url":"https:\/\/www.huronresearch.ca\/mos-cases\/"},{"@type":"Person","@id":"https:\/\/www.huronresearch.ca\/mos-cases\/author\/rrabie\/#author","url":"https:\/\/www.huronresearch.ca\/mos-cases\/author\/rrabie\/","name":"Ryan","image":{"@type":"ImageObject","@id":"https:\/\/www.huronresearch.ca\/mos-cases\/project\/payton-needs-a-prototype\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/f7cc643cb0922b33510f993370129c96f76bcc4f0642b09fdf25ac9e0cc0a113?s=96&d=mm&r=g","width":96,"height":96,"caption":"Ryan"}},{"@type":"WebPage","@id":"https:\/\/www.huronresearch.ca\/mos-cases\/project\/payton-needs-a-prototype\/#webpage","url":"https:\/\/www.huronresearch.ca\/mos-cases\/project\/payton-needs-a-prototype\/","name":"Payton Needs a Prototype (OATCJ) - Huron MOS Case Studies","description":"Abstract: On a hot July evening in the summer of 2022, Payton Mackey was walking back to her summer sublet in London, Ontario, Canada, frustrated and leafing through her prototype sketches. She had several product designs for her business, Fidgetry, and was anxious to get a physical product in her hands to show prospective customers.","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/www.huronresearch.ca\/mos-cases\/#website"},"breadcrumb":{"@id":"https:\/\/www.huronresearch.ca\/mos-cases\/project\/payton-needs-a-prototype\/#breadcrumblist"},"author":{"@id":"https:\/\/www.huronresearch.ca\/mos-cases\/author\/rrabie\/#author"},"creator":{"@id":"https:\/\/www.huronresearch.ca\/mos-cases\/author\/rrabie\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/www.huronresearch.ca\/mos-cases\/wp-content\/uploads\/sites\/124\/2026\/08\/OATCJ-Logo-Featured.jpg","@id":"https:\/\/www.huronresearch.ca\/mos-cases\/project\/payton-needs-a-prototype\/#mainImage","width":270,"height":250,"caption":"OATCJ Logo"},"primaryImageOfPage":{"@id":"https:\/\/www.huronresearch.ca\/mos-cases\/project\/payton-needs-a-prototype\/#mainImage"},"datePublished":"2023-10-01T13:26:13+00:00","dateModified":"2026-08-11T13:35:40+00:00"},{"@type":"WebSite","@id":"https:\/\/www.huronresearch.ca\/mos-cases\/#website","url":"https:\/\/www.huronresearch.ca\/mos-cases\/","name":"Huron MOS Case Studies","inLanguage":"en-US","publisher":{"@id":"https:\/\/www.huronresearch.ca\/mos-cases\/#organization"}}]},"og:locale":"en_US","og:site_name":"Huron MOS Case Studies -","og:type":"article","og:title":"Payton Needs a Prototype (OATCJ) - Huron MOS Case Studies","og:description":"Abstract: On a hot July evening in the summer of 2022, Payton Mackey was walking back to her summer sublet in London, Ontario, Canada, frustrated and leafing through her prototype sketches. She had several product designs for her business, Fidgetry, and was anxious to get a physical product in her hands to show prospective customers.","og:url":"https:\/\/www.huronresearch.ca\/mos-cases\/project\/payton-needs-a-prototype\/","article:published_time":"2023-10-01T13:26:13+00:00","article:modified_time":"2026-08-11T13:35:40+00:00","twitter:card":"summary_large_image","twitter:title":"Payton Needs a Prototype (OATCJ) - Huron MOS Case Studies","twitter:description":"Abstract: On a hot July evening in the summer of 2022, Payton Mackey was walking back to her summer sublet in London, Ontario, Canada, frustrated and leafing through her prototype sketches. She had several product designs for her business, Fidgetry, and was anxious to get a physical product in her hands to show prospective customers."},"aioseo_meta_data":{"post_id":"642","title":"#post_title #separator_sa #site_title","description":"#post_excerpt","keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"schemas":[],"titles":[],"descriptions":[],"socialPosts":{"email":{"subject":"","preview":"","content":""},"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2026-08-11 13:26:13","updated":"2026-08-11 13:35:41","seo_analyzer_scan_date":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.huronresearch.ca\/mos-cases\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.huronresearch.ca\/mos-cases\/project\/\" title=\"Projects\">Projects<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.huronresearch.ca\/mos-cases\/project_category\/cases\/\" title=\"Case Studies\">Case Studies<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.huronresearch.ca\/mos-cases\/project_category\/finance\/\" title=\"Finance\">Finance<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tPayton Needs a Prototype (OATCJ)\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.huronresearch.ca\/mos-cases"},{"label":"Projects","link":"https:\/\/www.huronresearch.ca\/mos-cases\/project\/"},{"label":"Case Studies","link":"https:\/\/www.huronresearch.ca\/mos-cases\/project_category\/cases\/"},{"label":"Finance","link":"https:\/\/www.huronresearch.ca\/mos-cases\/project_category\/finance\/"},{"label":"Payton Needs a Prototype (OATCJ)","link":"https:\/\/www.huronresearch.ca\/mos-cases\/project\/payton-needs-a-prototype\/"}],"_links":{"self":[{"href":"https:\/\/www.huronresearch.ca\/mos-cases\/wp-json\/wp\/v2\/project\/642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.huronresearch.ca\/mos-cases\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.huronresearch.ca\/mos-cases\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.huronresearch.ca\/mos-cases\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.huronresearch.ca\/mos-cases\/wp-json\/wp\/v2\/comments?post=642"}],"version-history":[{"count":3,"href":"https:\/\/www.huronresearch.ca\/mos-cases\/wp-json\/wp\/v2\/project\/642\/revisions"}],"predecessor-version":[{"id":646,"href":"https:\/\/www.huronresearch.ca\/mos-cases\/wp-json\/wp\/v2\/project\/642\/revisions\/646"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.huronresearch.ca\/mos-cases\/wp-json\/wp\/v2\/media\/640"}],"wp:attachment":[{"href":"https:\/\/www.huronresearch.ca\/mos-cases\/wp-json\/wp\/v2\/media?parent=642"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.huronresearch.ca\/mos-cases\/wp-json\/wp\/v2\/project_category?post=642"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.huronresearch.ca\/mos-cases\/wp-json\/wp\/v2\/project_tag?post=642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}