{"id":595,"date":"2025-05-23T18:23:50","date_gmt":"2025-05-23T18:23:50","guid":{"rendered":"https:\/\/www.huronresearch.ca\/mos-cases-staging\/?post_type=project&#038;p=595"},"modified":"2026-08-11T18:34:36","modified_gmt":"2026-08-11T18:34:36","slug":"leading-with-trust","status":"publish","type":"project","link":"https:\/\/www.huronresearch.ca\/mos-cases\/project\/leading-with-trust\/","title":{"rendered":"Leading with Trust: Unlocking the Potential of Small Businesses in Canada"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_0 et_pb_row et_block_row\">\n<div class=\"et_pb_column_0 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img decoding=\"async\" data-src=\"https:\/\/www.huronresearch.ca\/mos-cases-staging\/wp-content\/uploads\/sites\/124\/2026\/08\/Leading-with-Trust-Banner.jpg\" alt=\"Image of baked goods for sale\" title=\"Leading with Trust Banner\" width=\"512\" height=\"256\" data-srcset=\"https:\/\/www.huronresearch.ca\/mos-cases-staging\/wp-content\/uploads\/sites\/124\/2026\/08\/Leading-with-Trust-Banner.jpg 512w, https:\/\/www.huronresearch.ca\/mos-cases-staging\/wp-content\/uploads\/sites\/124\/2026\/08\/Leading-with-Trust-Banner-480x240.jpg 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 512px, 100vw\" class=\"wp-image-600 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 512px; --smush-placeholder-aspect-ratio: 512\/256;\" \/><\/span><\/div>\n\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2>Introduction:<\/h2>\n<p>Small businesses in Canada represent nearly 98% of all enterprises and are vital to the economy. Yet they face significant challenges, with over a third of them experiencing negative or stagnant growth year over year. In this article, it is argued that trust within an organization is key to improving operations to achieve meaningful growth.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module\" href=\"https:\/\/www.huronresearch.ca\/mos-cases-staging\/wp-content\/uploads\/sites\/124\/2026\/08\/Leading-with-Trust_05.23.2025.pdf\" target=\"_blank\" data-icon=\"\uf1c1\">Download<\/a><\/div>\n<\/div>\n\n<div class=\"et_pb_column_1 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h1 style=\"font-size: 40px;\"><strong>Leading with Trust: Unlocking the Potential of Small Businesses in Canada<\/strong><\/h1>\n<p>Author: Sophie Schmidt<\/p>\n<h2>Category:<\/h2>\n<p style=\"font-size: 16px;\">Student Projects<\/p>\n<p><strong>Published 05-23-2025<\/strong><\/p>\n<h3>Copyright:<\/h3>\n<p><em>This content is freely available without charge to readers and their institutions. All content is published under the Creative Commons License, Attribution-NonCommercial-NoDerivatives 4.0 International (<a href=\"https:\/\/creativecommons.org\/licenses\/by-nc-nd\/4.0\/deed.en\" target=\"_blank\" rel=\"noopener\">CC BY-NC-ND 4.0<\/a>). Readers are allowed to read, download, copy, distribute, print, search, or link to the full texts of this case without seeking prior permission from the author(s)<\/em><\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Keywords<\/h3>\n<p>&nbsp;<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":603,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"project_category":[69],"project_tag":[],"class_list":["post-595","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-student-projects"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Introduction: Small businesses in Canada represent nearly 98% of all enterprises and are vital to the economy. 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