{"id":223,"date":"2024-07-31T18:09:58","date_gmt":"2024-07-31T18:09:58","guid":{"rendered":"https:\/\/www.huronresearch.ca\/mos-cases-staging\/?post_type=project&#038;p=223"},"modified":"2026-08-11T16:22:03","modified_gmt":"2026-08-11T16:22:03","slug":"introductory-note-on-strategic-general-management","status":"publish","type":"project","link":"https:\/\/www.huronresearch.ca\/mos-cases\/project\/introductory-note-on-strategic-general-management\/","title":{"rendered":"Introductory Note on Strategic General Management"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_0 et_pb_row et_block_row\">\n<div class=\"et_pb_column_0 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img decoding=\"async\" data-src=\"https:\/\/www.huronresearch.ca\/mos-cases-staging\/wp-content\/uploads\/sites\/124\/2026\/08\/Intro-Notes-Banner.jpg\" alt=\"Graduation cap icon on a crimson red background\" title=\"Intro Notes Banner\" width=\"512\" height=\"256\" data-srcset=\"https:\/\/www.huronresearch.ca\/mos-cases-staging\/wp-content\/uploads\/sites\/124\/2026\/08\/Intro-Notes-Banner.jpg 512w, https:\/\/www.huronresearch.ca\/mos-cases-staging\/wp-content\/uploads\/sites\/124\/2026\/08\/Intro-Notes-Banner-480x240.jpg 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 512px, 100vw\" class=\"wp-image-674 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 512px; --smush-placeholder-aspect-ratio: 512\/256;\" \/><\/span><\/div>\n\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2>Introduction:<\/h2>\n<p>The primary objective of this note is to provide an introduction to the basic tools and techniques required to understand a company\u2019s strategic position and make high-level decisions about a company\u2019s future. This reading will introduce:<\/p>\n<ul>\n<li>The role of a strategic manager<\/li>\n<li>The strategic model (can, want, need analysis)<\/li>\n<li>Supply-chain analysis<\/li>\n<li>Business valuation<\/li>\n<li>How to approach strategic management decisions<\/li>\n<\/ul>\n<p>Business strategy (also referred to as general management) integrates all functional areas to create a cohesive, high-level plan for the entire business. Business strategy typically examines the medium and long-term goals of the organization and guides resource allocation and development across functional areas to achieve these goals.<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module\" href=\"https:\/\/www.huronresearch.ca\/mos-cases-staging\/wp-content\/uploads\/sites\/124\/2026\/08\/Intro-to-Strategic-GM_05.20.26.pdf\" target=\"_blank\" data-icon=\"\uf1c1\">Download<\/a><\/div>\n<\/div>\n\n<div class=\"et_pb_column_1 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h1 style=\"font-size: 40px;\">Introductory Note on Strategic General Management<\/h1>\n<p>Author: Richard S. Bloomfield<\/p>\n<h2>Category:<\/h2>\n<p style=\"font-size: 16px;\">General Management<\/p>\n<h2>Preamble:<\/h2>\n<p><em>This note was edited by Joe Gilvesy, Alexander (A.J.) Miller, Katie Oates, and Shahin Pardhan. Final production of this note was done by Ryan Rabie from the Library and Learning Services team at Huron University. The authors' intent for this material is to be used in a classroom or other management learning settings. Names or other identifying information may be altered to protect confidentiality.<\/em><\/p>\n<p><strong>Published 07-31-2024<\/strong><\/p>\n<h2>Copyright:<\/h2>\n<p><em>This content is freely available without charge to readers and their institutions. All content is published under the Creative Commons License, Attribution-NonCommercial-NoDerivatives 4.0 International (<a href=\"https:\/\/creativecommons.org\/licenses\/by-nc-nd\/4.0\/deed.en\" target=\"_blank\" rel=\"noopener\">CC BY-NC-ND 4.0<\/a>). Readers are allowed to read, download, copy, distribute, print, search, or link to the full texts of this case without seeking prior permission from the author(s).<\/em><\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Keywords<\/h3>\n<p>&nbsp;<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":402,"featured_media":471,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"project_category":[66],"project_tag":[],"class_list":["post-223","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-notes"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Introduction: The primary objective of this note is to provide an introduction to the basic tools and techniques required to understand a company\u2019s strategic position and make high-level decisions about a company\u2019s future. 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