{"id":219,"date":"2025-07-25T18:10:04","date_gmt":"2025-07-25T18:10:04","guid":{"rendered":"https:\/\/www.huronresearch.ca\/mos-cases-staging\/?post_type=project&#038;p=219"},"modified":"2026-08-11T16:24:48","modified_gmt":"2026-08-11T16:24:48","slug":"introductory-note-on-marketing-management","status":"publish","type":"project","link":"https:\/\/www.huronresearch.ca\/mos-cases\/project\/introductory-note-on-marketing-management\/","title":{"rendered":"Introductory Note on Marketing Management"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_0 et_pb_row et_block_row\">\n<div class=\"et_pb_column_0 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img decoding=\"async\" data-src=\"https:\/\/www.huronresearch.ca\/mos-cases-staging\/wp-content\/uploads\/sites\/124\/2026\/08\/Intro-Notes-Banner.jpg\" alt=\"Graduation cap icon on a crimson red background\" title=\"Intro Notes Banner\" width=\"512\" height=\"256\" data-srcset=\"https:\/\/www.huronresearch.ca\/mos-cases-staging\/wp-content\/uploads\/sites\/124\/2026\/08\/Intro-Notes-Banner.jpg 512w, https:\/\/www.huronresearch.ca\/mos-cases-staging\/wp-content\/uploads\/sites\/124\/2026\/08\/Intro-Notes-Banner-480x240.jpg 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 512px, 100vw\" class=\"wp-image-674 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 512px; --smush-placeholder-aspect-ratio: 512\/256;\" \/><\/span><\/div>\n\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2>Introduction:<\/h2>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>The primary objective of this note is to provide an introductory understanding of the scope and function of marketing in the broader context of business management. This note will:<\/p>\n<ul>\n<li>Provide a basic understanding of what marketing is and a framework to better analyze a business\u2019s marketing strategy<\/li>\n<li>Explain the importance of internal corporate and external market analyses, and provide several frameworks for offering insights into a market<\/li>\n<li>Explain marketing elements and provide a framework to help organize and structure a marketing plan<\/li>\n<li>Explore skills related to analyzing a marketing plan<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module\" href=\"https:\/\/www.huronresearch.ca\/mos-cases-staging\/wp-content\/uploads\/sites\/124\/2026\/08\/Intro-Note-on-Marketing_06.18.2026.pdf\" target=\"_blank\" data-icon=\"\uf1c1\">Download<\/a><\/div>\n<\/div>\n\n<div class=\"et_pb_column_1 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h1 style=\"font-size: 40px;\">Introductory Note on Marketing Management<\/h1>\n<p>Author: Richard S. Bloomfield and Alexander (A.J.) Miller<\/p>\n<h2>Category:<\/h2>\n<p style=\"font-size: 16px;\">Marketing<\/p>\n<h2>Preamble:<\/h2>\n<p><em>This case was written with the support of research assistant, Heather McDougall, and was edited by Joe Gilvesy, Shahin Pardhan and Katie Oates. Final production of this note was made possible by Ryan Rabie from the Library and Learning Services team at Huron University. The authors' intent for this material is to be used in a classroom or other management learning settings. Names or other identifying information may be altered to protect confidentiality.<\/em><\/p>\n<p><strong>Published 07-25-2025<\/strong><\/p>\n<h3>Copyright:<\/h3>\n<p><em>This content is freely available without charge to readers and their institutions. All content is published under the Creative Commons License, Attribution-NonCommercial-NoDerivatives 4.0 International (<a href=\"https:\/\/creativecommons.org\/licenses\/by-nc-nd\/4.0\/deed.en\" target=\"_blank\" rel=\"noopener\">CC BY-NC-ND 4.0<\/a>). Readers are allowed to read, download, copy, distribute, print, search, or link to the full texts of this case without seeking prior permission from the author(s).<\/em><\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Keywords<\/h3>\n<p>&nbsp;<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":402,"featured_media":555,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"project_category":[66],"project_tag":[],"class_list":["post-219","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-notes"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Introduction: The primary objective of this note is to provide an introductory understanding of the scope and function of marketing in the broader context of business management. 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