{"id":154,"date":"2025-08-08T18:09:17","date_gmt":"2025-08-08T18:09:17","guid":{"rendered":"https:\/\/www.huronresearch.ca\/mos-cases-staging\/?post_type=project&#038;p=154"},"modified":"2026-08-11T16:59:30","modified_gmt":"2026-08-11T16:59:30","slug":"treat-accessibly","status":"publish","type":"project","link":"https:\/\/www.huronresearch.ca\/mos-cases\/project\/treat-accessibly\/","title":{"rendered":"Treat Accessibly: An Inclusive Halloween"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_0 et_pb_row et_block_row\">\n<div class=\"et_pb_column_0 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img decoding=\"async\" data-src=\"https:\/\/www.huronresearch.ca\/mos-cases-staging\/wp-content\/uploads\/sites\/124\/2026\/08\/Treat-Banner.jpg\" alt=\"Treat Accessibly sign on a lawn during Halloween\" title=\"Treat Banner\" width=\"512\" height=\"256\" data-srcset=\"https:\/\/www.huronresearch.ca\/mos-cases-staging\/wp-content\/uploads\/sites\/124\/2026\/08\/Treat-Banner.jpg 512w, https:\/\/www.huronresearch.ca\/mos-cases-staging\/wp-content\/uploads\/sites\/124\/2026\/08\/Treat-Banner-480x240.jpg 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 512px, 100vw\" class=\"wp-image-504 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 512px; --smush-placeholder-aspect-ratio: 512\/256;\" \/><\/span><\/div>\n\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2>Summary:<\/h2>\n<p>Treat Accessibly was a social entrepreneurial, grassroots movement that focused on creating a more accessible Halloween for all children. Rich Padulo and his wife, Natasha Mackow founded Treat Accessibly in 2017, transforming what started as a simple lawn sign into a nation movement focused on accessibility and inclusion. The organization provided free lawn signs to identify accessible trick-or-treat locations and hosted inclusive Halloween events. Partnerships with companies such as Canadian Tire, Pet Valu, RE\/MAX, and Kinder provided the support to expand Treat Accessibly nationwide. Padulo and Mackow were eager to continue this growth but struggled to determine the best course of action: maintaining current operations, expansion to the U.S., joining the Student Collective of Kindness initiative, expanding their marketing by partnering with competitive brands in The Candy Collection or selling the business. Students are expected to analyze the company\u2019s strategic position by identifying its goals, internal capabilities and external factors. They are asked to perform both qualitative and quantitative analyses, such as financial forecasts, to determine the most suitable recommendation. This general management case is designed for an introductory business class at the undergraduate level.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module\" href=\"https:\/\/www.huronresearch.ca\/mos-cases-staging\/wp-content\/uploads\/sites\/124\/2026\/08\/Treat-Accessibly_06.24.2026.pdf\" target=\"_blank\" data-icon=\"\uf1c1\">Download <\/a><\/div>\n<\/div>\n\n<div class=\"et_pb_column_1 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h1 style=\"font-size: 40px;\"><strong>Treat Accessibility: An Inclusive Halloween<\/strong><\/h1>\n<p>Author: Richard S. Bloomfield and Mya Todosijevic<\/p>\n<h2>Category:<\/h2>\n<p style=\"font-size: 16px;\">General Management<\/p>\n<h2>Preamble:<\/h2>\n<p><em>This case was written with the support of research assistants, Heather McDougall and Ava Papanikolaou, and was edited by Shahin Pardhan and Katie Oates. Final production of this note was made possible by Ryan Rabie from the Library and Learning Services team at Huron University. The authors' intent for this material is to be used in a classroom or other management learning settings. Names or other identifying information may be altered to protect confidentiality.<\/em><\/p>\n<p><strong>Published 08-08-2025<\/strong><\/p>\n<h3>Copyright:<\/h3>\n<p><em>This content is freely available without charge to readers and their institutions. All content is published under the Creative Commons License, Attribution-NonCommercial-NoDerivatives 4.0 International (<a href=\"https:\/\/creativecommons.org\/licenses\/by-nc-nd\/4.0\/deed.en\" target=\"_blank\" rel=\"noopener\">CC BY-NC-ND 4.0<\/a>). Readers are allowed to read, download, copy, distribute, print, search, or link to the full texts of this case without seeking prior permission from the author(s).<\/em><\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Keywords<\/h3>\n<p>Social Enterprise, Entrepreneurship<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":402,"featured_media":475,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"project_category":[67,33],"project_tag":[39,57],"class_list":["post-154","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-cases","project_category-general-management","project_tag-entrepreneurship","project_tag-social-enterprise"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Summary: Treat Accessibly was a social entrepreneurial, grassroots movement that focused on creating a more accessible Halloween for all children. 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The organization provided free lawn signs"},"aioseo_meta_data":{"post_id":"154","title":null,"description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"schemas":[],"titles":[],"descriptions":[],"socialPosts":{"email":{"subject":"","preview":"","content":""},"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2025-11-19 13:42:27","updated":"2026-08-11 16:59:36","seo_analyzer_scan_date":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.huronresearch.ca\/mos-cases\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.huronresearch.ca\/mos-cases\/project\/\" title=\"Projects\">Projects<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.huronresearch.ca\/mos-cases\/project_category\/cases\/\" title=\"Case Studies\">Case Studies<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.huronresearch.ca\/mos-cases\/project_category\/general-management\/\" title=\"General Management\">General Management<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tTreat Accessibly: An Inclusive Halloween\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.huronresearch.ca\/mos-cases"},{"label":"Projects","link":"https:\/\/www.huronresearch.ca\/mos-cases\/project\/"},{"label":"Case Studies","link":"https:\/\/www.huronresearch.ca\/mos-cases\/project_category\/cases\/"},{"label":"General Management","link":"https:\/\/www.huronresearch.ca\/mos-cases\/project_category\/general-management\/"},{"label":"Treat Accessibly: An Inclusive Halloween","link":"https:\/\/www.huronresearch.ca\/mos-cases\/project\/treat-accessibly\/"}],"_links":{"self":[{"href":"https:\/\/www.huronresearch.ca\/mos-cases\/wp-json\/wp\/v2\/project\/154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.huronresearch.ca\/mos-cases\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.huronresearch.ca\/mos-cases\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.huronresearch.ca\/mos-cases\/wp-json\/wp\/v2\/users\/402"}],"replies":[{"embeddable":true,"href":"https:\/\/www.huronresearch.ca\/mos-cases\/wp-json\/wp\/v2\/comments?post=154"}],"version-history":[{"count":4,"href":"https:\/\/www.huronresearch.ca\/mos-cases\/wp-json\/wp\/v2\/project\/154\/revisions"}],"predecessor-version":[{"id":683,"href":"https:\/\/www.huronresearch.ca\/mos-cases\/wp-json\/wp\/v2\/project\/154\/revisions\/683"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.huronresearch.ca\/mos-cases\/wp-json\/wp\/v2\/media\/475"}],"wp:attachment":[{"href":"https:\/\/www.huronresearch.ca\/mos-cases\/wp-json\/wp\/v2\/media?parent=154"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.huronresearch.ca\/mos-cases\/wp-json\/wp\/v2\/project_category?post=154"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.huronresearch.ca\/mos-cases\/wp-json\/wp\/v2\/project_tag?post=154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}