{"id":109,"date":"2023-07-27T18:11:34","date_gmt":"2023-07-27T18:11:34","guid":{"rendered":"https:\/\/www.huronresearch.ca\/mos-cases-staging\/?post_type=project&p=109"},"modified":"2026-08-11T17:02:42","modified_gmt":"2026-08-11T17:02:42","slug":"ska-nah-doht","status":"publish","type":"project","link":"https:\/\/www.huronresearch.ca\/mos-cases\/project\/ska-nah-doht\/","title":{"rendered":"Ska-Nah-Doht Village and Museum"},"content":{"rendered":"
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Summary:<\/h2>\n

Ska-Nah-Doht was a not-for-profit interactive museum located just outside London, Ontario, that showcased the history and culture of local First Nations. The museum had a particular focus on the Haudenosaunee, the people of the longhouse. Ska-Nah-Doht had only one full-time employee and curator, Alison Klages. As a not-for-profit, Ska-Nah-Doht was funded by the Lower Thames Valley Conservation Area and Chatham-Kent municipality. Klages faced several marketing challenges related to the target market, promotion and product. She aimed to increase visitation among existing audiences while attracting new customer segments and improving customer retention. At the same time, she needed to raise awareness of Ska-Nah-Doht and introduce new products and services while keeping costs low and supporting the museum's mission. Students will define the museum's key marketing challenge, evaluate the organization's corporate capabilities and determine how external factors will influence their strategic decisions and marketing strategy. This marketing case is designed for introductory undergraduate business classes.<\/p>\n<\/div><\/div>\n\n

Download<\/a><\/div>\n<\/div>\n\n
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Ska-Nah-Doht Village and Museum<\/h1>\n

Author: Richard S. Bloomfield<\/p>\n

Category:<\/h2>\n

Marketing<\/p>\n

Preamble:<\/h2>\n

This case was written with the support of research assistants, Jash Kalyani and William Aling, and was edited by Ronak Lad, Krish Khurana, Shahin Pardhan, and Katie Oates. Final production of this case study was made possible by Ryan Rabie from the Library and Learning Services team at Huron University College. The author\u2019s intent for this material is to be used in a classroom or other management learning settings. Names or other identifying information may be altered to protect confidentiality.<\/em><\/p>\n

Published 07-27-2023<\/strong><\/p>\n

Copyright:<\/h3>\n

This content is freely available without charge to readers and their institutions. All content is published under the Creative Commons License, Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0<\/a>). Readers are allowed to read, download, copy, distribute, print, search, or link to the full texts of this case without seeking prior permission from the author(s)<\/em><\/p>\n<\/div><\/div>\n\n

Keywords<\/h3>\n

Not For Profit Management, Social Enterprise, Target Market, Promotion<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":402,"featured_media":83,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"project_category":[67,32],"project_tag":[53,55,57,59],"class_list":["post-109","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-cases","project_category-marketing","project_tag-not-for-profit","project_tag-promotion","project_tag-social-enterprise","project_tag-target-market"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t